Top Considerations in Mobile App Development Projects
Will Manuel

5 Key Considerations in Mobile App Development Projects

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When investing in mobile applications, you need to consider many things before you give the green light to the project. Even as mobile apps are now crucial to boost brand presence in any business, you don’t just hire mobile app developers and create one for your business. Like any investment decision, you need to think over many things first before funding the project.

According to Nielsen, the average mobile user has installed 41 apps from just 32 on their mobile device from 2011 to 2012. This figure is expected to rise further this year. The majority of smartphone users (85%) prefer using mobile apps over mobile websites because of their convenience, speed, and user-friendliness. What’s more, apps don’t give users problems than responsive sites.

But app users have also become less tolerant of inferior applications. A Compuware survey found that 79% of app users said they would only give an app only one or two more tries if it didn’t work as they expect on the first try. Only less than one-fourth (16%) of them said they would give an application more than two chances.

With these studies, you can see that while users have a penchant for installing an application on their handheld devices, they also expect that this software delivers outstanding performance and value. Anything less is doomed for getting uninstalled.

Mobile App Development Considerations

So before hiring a professional mobile app development agency to kick off your mobile app development project, you need to consider many factors first. Here are some of them:

Concept proofing

In software development, a proof of concept refers to an activity that will determine the feasibility of an idea. This will answer the question, “Will the application be a solution to a problem that users is currently facing?”

Not all businesses need to develop and manage a mobile app. For some companies, having an online presence on social media is enough, especially when you’re still at the startup phase. Instead of focusing on developing an application that can cost you a lot of money, you may need to delay the development of the application at a future date.

To gauge the likelihood of success of your application, you must know its purpose, your budget, your business requirements, and how useful and accessible it would be once you’ve launched it,

Target Audience

Having a brilliant idea for your app is not a guarantee for success. You first need to study your audience well and understand them thoroughly. Millennials are the top smartphone users according to Nielsen.   Many of app concepts only provide a solution to a specific task or functionality rather than a particular market. If you realize that the application you’re developing caters only to a small portion of your target audience (say enhancing brand awareness), you may invest in other methods like spending more on digital marketing or social media marketing than coming up with an application that only a few would download.

Mobile platform

Part of understanding your audience is finding out whether they are iOS or Android users. If you want to develop native mobile applications, you may need to focus on a particular platform that you should focus first. Each platform has its programming language (Swift or Objective-C for iOS and Java or Kotlin for Android). While modern technologies allow developers to build (hybrid) applications using cross-platform frameworks such as Ionic, Xamarin, and others, they might not run the features that you want your users to enjoy.

Don’t get me wrong; hybrid apps can be advantageous to a certain degree such as cost efficiency and ability to run in different platforms such as PCs. But if you want a more robust application, you need to consider developing native applications

So, aside from determining whether you concentrate on iOS or Android users, you should also consult with your mobile app developers in Orlando whether native apps or hybrid apps work best for your concept, given the features of your app and your budget.

Design

To make your application engaging to your audience, you should plan for a good design that would allow your users to easily consume your content and avail your service without getting frustrated in your app’s complicated user interface. Always consult with your mobile app development team on coming up with a great design, one that has simple navigation, readable text, high-quality photos, and regular customer service feature.

Security Issues

Data breaches are now getting more and more rampant. Almost every day, you can hear news of hackers gaining access to customer data from large companies. They can penetrate the database of your users and use their information such as bank accounts, Social Security numbers, and other sensitive details for their benefit.

As a business, you don’t want to compromise the privacy and information of your customers. You need to check if the mobile app developers you’ll hire have enough knowledge and skills in protecting the data of your users, If not, you may need to find others that can provide better data protection for your customers.

Investing in mobile apps should not be done in haste. You need thorough planning to avoid developing applications that would only frustrate your customers.

 

Will Manuel

Native vs Hybrid App Development: Which One Should You Choose?

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Smartphones and tablets are practically worthless without the apps that run on them. Since the emergence of smartphones, developers are seeking ways to deliver the best types of mobile applications for users to download.

The rise in mobile app popularity is evident by simply looking at the latest market data reports. According to Statista, mobile phone users downloaded a total of 178.1 billion apps globally in 2017. This figure is expected to surge to 258.2 billion in 2022.

As more and more people are glued to their smartphones, companies and entrepreneurs are scrambling to establish a connection to mobile users by utilizing one of the two types of app development protocols – Native or Hybrid.

The question is which one should your company or start-up choose?

Here is a detailed walkthrough on Native and Hybrid apps as well as their pros and cons.

What are Native Apps?

Native mobile apps are created for a specific device/platform. These often times include Android, iOS, Windows, and Blackberry. Mobile app developers often use the software development kits (SDK) of certain hardware platforms, software frameworks, or operating systems. These applications are developed using the following programs:

  • Objective-C or Swift for iOS
  • Java or Kotlin for Android
  • C# or .NET for Windows Phone

Advantages of Native Apps

  • Rich user experience – App designers and developers can focus on customizing the app’s functionality to a specific platform with its language, specific elements, and set gestures. All these aspects enable developers to achieve a sense of unity and let users navigate through the interface more intuitively. Moreover, native applications can also extensively use offline mode capabilities.
  • High performance – An application created and optimized for a specific platform will have a high level of performance. Since the developers “speak” using the language of the device, they can deal with the battery and memory consumption issues to achieve the best results.
  • Better security – Native apps can take full advantage of the built-in security features of a device’s platform and operating system(OS). Moreover, native apps have the privilege of obtaining the performance enhancement updates of the OS.
  • Full functionality – Native apps have full access to databases and hardware features of a device. Moreover, their functionality will not get compromised by plugins or any other third-party programs or tools.
  • Can Run Offline – Native applications don’t need an Internet connection to run. Since they are installed within a device, they can work anywhere as long as the device is functioning properly.

Disadvantages of native apps

  • Higher development costs – The development process of a native app is complicated and requires the participation of many qualified development team members.
  • Longer development timeframe – Native apps generally need more time to be completed and launched, mainly if you’re targeting to launch apps for different platforms at the same time. You may choose simultaneous development if you need apps for Android, iOS or Windows Phone.

What are Hybrid Apps?

Hybrid apps are created as a single app but can run on different platforms, meaning this application acts like a native app but is developed using HTML, CSS, and Javascript. It is basically a web-based program stored in a native app shell connected to the device. Because of this feature, it behaves very similarly to a native app.

Just like Native apps, users can download them from a certain platform’s app store (Apple App Store for iOS and Google Play Store for Android).

Advantages of Hybrid Apps

  • Ability to work across multiple platforms –  Its capacity to run on different platforms makes it appealing to many stakeholders. Hybrid apps can run both Android and iOS, even with just one code base. Unlike native apps, there is no need to build an app for each platform.
  • Faster to build –  Creating a hybrid app is far less time-consuming compared to native ones as developers don’t have to create a separate programs for each platform.
  • Easier to adjust and update –  Because there is only a single codebase, developers do not have to work with each platform separately to make adjustments and updates of various elements. Often, the change can be applied to all platforms. Updates related to bug fixes and enhancements are better implemented in hybrid applications. Users do not need to download the latest version of your app manually through app stores to get rid of an annoying bug that has appeared for quite some time. If any problem takes place on a page loaded from the server, developers can fix that quickly, and users will get the updated or corrected version the next time they launch the app.
  • Cheaper to build –  Developers can create hybrid applications that can run on both iOS and Android in just about the same time required to build one native app for another platform. This shorter development time tends to make the final cost of the app cheaper.

Disadvantages of Hybrid Apps

  • Needs Internet connection(sometimes) –  Hybrid apps are essentially websites displayed as an app. Thus, users usually need a constant internet connection to access the full range of its features. Moreover, hybrid apps often take more time to load all their elements so some work slower. Because of this feature, hybrid applications are best suited for content-oriented apps, which are not overloaded with complex functions.
  • Limited capabilities –  Hybrid applications can rely heavily on plugins to be able to access the built-in features of a particular device. In time, these plugins get outdated or unreliable/unstable. Also, developers may need to come up with plugins on their own when there are no ready-made solutions to access a specific part of the devices functionality.
  • Slightly compressed user experience –  Because of the cross-platform operability, the user experience of hybrid applications can be less than stellar since it should run using the interface of both iOS and Android platforms. If the app focuses on Android users, the experience would be worse for iOS users and vice versa.
  • May require native app developers –  Hybrid app development still falls short in addressing a variety of functional problems for native development. You may still need a native developer as a member of your development team to create a quality product.

Summary: Which one should I choose?

Native apps work best if you need applications that require full functionality, speed and security. Apps with advanced features like banks and e-commerce sites will work better if developed under the Native approach. However, if you want an app where you need to update your content frequently, such as ones for blogging, the hybrid version is better. Hybrid apps are usually the way to go for start ups due to lower costs and faster development times but it’s completely up to you in which approach will be the best for your specific project.

Sources:

https://codeburst.io/native-app-or-hybrid-app-ca08e460df9

https://clearbridgemobile.com/mobile-app-development-native-vs-web-vs-hybrid/

https://appinventiv.com/blog/seven-reasons-native-app-development-better-solution/

https://techjury.net/stats-about/mobile-vs-desktop-usage/

https://hackernoon.com/native-app-development-vs-hybrid-app-development-dd83122a738c

https://www.cleveroad.com/blog/native-or-hybrid-app-development-what-to-choose

Will Manuel

CMA Named One Of The Top Developers in Atlanta and Miami!

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We’re thrilled to announce our inclusion in Clutch’s “best mobile app development companies in Miami and Atlanta“.

We were also named one of the top app development companies in Orlando by The Manifest, Clutch’s sister website that primarily focuses on industry news, guides, and company lists. We’re thrilled to be a featured company on both platforms.

Thank you again to all our family, clients, and friends! Stay up-to-date with our Clutch profile here and don’t hesitate to reach out here to begin working with us on your next great idea.

Will Manuel

10 Key Signs Your Business Needs a Mobile App

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In a time where more and more individuals are spending their increased percentage of time being glued to their phones and mobile devices, it is important to create a space where they can still vital connection to the world. With the rise of smartphone addiction, Dr. Caglar Yildirim, an assistant professor of Human-Computer Interaction at the State University of New York at Oswego, feels that many people will completely cut off their social relationship and can ultimately affect how they lead their lives.

With numerous businesses popping up left and right, it becomes more critical for those in power to create avenues for interaction and discussion. Not only does this reinforce the need for relationships, but it can also improve the ways organizations conduct their day-to-day operations.

As social media influencers shed a spotlight on the importance of having their own mobile apps, maybe companies can also learn a thing or two on how they can step up their branding and customer relations.

So, whether you are small, medium or big enterprise owner, below are some signs your business needs a mobile app:

Your Competitors Have One

In a cutthroat industry, being left behind by your competitors is bad for business. As a matter of fact, Justin Smith and his study of mobile e-commerce statistics in 2018 point that at least 40% of users will go to the competitor after an awful mobile experience. When this happens, chances are, your consumers will run in the opposite direction, thereby allowing you to miss an opportunity to direct these people to what you offer.

By investing your time in designing your company’s own application, you can take pride in knowing you have your own program which perfectly reflects your brand and ideals.

Your Site Isn’t Doing Well on Its Searches

Ranking high on the Google index often equates to brand visibility in the sphere of marketing. If your website has not been ranking well in this competitive industry, you may be close to becoming obsolete. With your very own application, you can become more noticeable in the public eye, especially when you offer everything your customer could ever want.

Always Trailing Behind

Many individuals fail to realize the potential these applications could bring to organizations. More than generating profits and increasing prominence in the public, these programs allow corporations to raise awareness not only about the type of business they do but who they really are.

You Don’t Have Public Engagement

Staying relevant in the public eye is one way to generate engagement with the consumers. In many ways, building an application can be considered a PR stunt. Aside from drawing in customers around the world, this is also an effective way to build credibility in a cost-efficient way. Media practitioners, social media influencers and other brand managers who trust your brand can market your offerings, thereby getting your company the exposure it needs.

With a responsive and user-friendly application in mind, you can send out push notifications which help provide customers developments in your business. By keeping in the loop, you are creating avenues for discussion between the community.

Building Brand Recognition

As a brand looking to expand their horizons, you want to be able to create an effective program that’s stylish, sleek and has a seamless performance. More than this, you want a program that can reflect the values and ideals of your organization. By putting out a mobile app, you can provide one-of-a-kind features that will certainly get customers to identify your brand.

Enhanced User Experience

Oftentimes, the mobile app is considered a one-stop shop. From providing general information about the company to the availability of booking forms and having exclusive deals and discounts, this app is a marketing channel that provides everything a customer can look for.

Gain Customer Insight

Mobile apps have the power to let business owners know user patterns and preferences. Through the features put forward in the program, developers can gauge the behaviors customers exhibit. This knowledge allows the company to fine tune their services according to their consumers’ tastes.

Platform to Showcase Products

Let’s face it. Today, where social media networks are very much prevalent, launching products has definitely become easier. Often, introducing new offerings to the market require extensive advertising, thus taking a huge chunk away from the overall budget. With a faultless application, entrepreneurs can easily showcase their products, helping reduce marketing costs.

Stand Out from the Crowd

Many small to medium enterprises choose to forego having a mobile app. If you belong to this sector, making the jump and being the first in the field will be a revolutionary step for your business. Not only will this create a competitive edge in the industry, but it will also leave the public in awe about the way you approach your venture.

Further Business Goals

There’s no denying that the very core of your business goals includes expanding your reach and increasing your profits. What better way to do this than by creating your own mobile app, right? Doing so can help you create a more unified and strengthened identity as well as a boost in employee production and motivation.

Working with reliable and highly advanced app developers and designers is a worthy investment. If you aren’t offering a mobile app to the public, seeing the wealth of advantages these professionals bring might be worthy to consider.

Will Manuel

Skill Set Connect Mobile App for Digital Professionals

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⭐️⭐️⭐️⭐️⭐️ Great day Chiang Mai Digital Nomads, My team and I will be launching a new business connections mobile app in the next few days and I wanted to take a few moments to fill you in on what it is.

The goal of the app is to allow you to create a short bio/profile that includes “what you do” (your own unique skillset). That way, people who are interested in working/hiring someone with that skill set can quickly find you and contact you directly!

The app is FREE and open to anyone looking to either A.) Promote their own skill set / business or B.) Looking to work with or hire someone based on their specific skill set.

Please OPT-IN to show your interest in the Beta release and to be notified when we Go-LIVE in a few days. Also, the first 200 people on our pre-launch list will receive Free advertising in the app when that part goes live in Phase 2!

Learn More and Opt-In Here: https://skillsetconnect.com/

We are hoping this app brings incredible value to Chiang Mai (our pilot market) and creates a community of powerful and profitable connections!

We our expansion cites include the following:

  • Bangkok, Thailand
  • Ubud Bali, Indonesia
  • Canggu Bali, Indonesia
  • Saigon, Vietnam
  • Medellin, Colombia
  • Lisbon, Portugal
  • Kiev, Ukraine
  • Mexico City, Mexico
  • More TBD
Will Manuel

Mobile App Trends You Should Know About In 2019

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For rapidly developing technologies such as app development, a new year signals a fertile ground for innovation. It also means that users can expect the trend to shift to accommodate or lead the probable improvements in technology in the coming year.

The popularity of smartphones are not expected to wane in 2019. As new technologies such as cloud computing, machine learning, and AI are getting used in the market, they are seen to be accessed or integrated into smartphones.

Here are some trends to expect in 2019:

  • Widespread use of M-commerce

Online stores also knew e-commerce sites are expected to evolve into mobile stores (M-commerce). And why not? In 2017, 63% of the total US web visits are done on the mobile phones as opposed to 37% on computers. With regular release of more sophisticated smartphones, the discrepancy is seen to widen further in favor of smartphones.

This is also clearly reflected in the global mobile payments. In 2019, the figure is forecast to rise to more than double to $1.09 trillion from $450 billion in 2015. With this exponential rise in mobile transaction activity, should find ways to develop applications that will facilitate M-commerce.

Several studies back this claim. Businesses with dedicated mobile shopping apps generate 60% more business leads over mobile. Meanwhile, 44% of all sales were done using mobile apps. This trend is eyed to continue in 2019.

Companies that run M-commerce should also incorporate more secured and reliable mobile wallets. Perhaps, companies should start considering accepting Bitcoin, Ethereum and other cryptocurrencies for payment.

  • Smarter Apps

As more companies produce smart products or devices connected via the Internet of Things (IoT), businesses should start developing apps that can connect to a wider network of devices. The increase in the number of apps for smartwatches and other wearables will be expected to continue in 2019. As such, companies should create apps that can be used for a wider range of IoT applications in industries such as healthcare, energy, education, retail, intelligent agriculture, and smart cities. With the existence of cloud computing, the blockchain, machine learning and artificial intelligence (AI), developers can create applications that can interconnect devices.

  • Machine learning and AI

Speaking of AI, the technology has become a buzzword that is both praised and maligned by tech personalities. But the glaring fact is AI is already used in smartphones and other high-tech devices. Knowing the fierce nature of business competition, companies need to incorporate AI technology in the apps. Now, cameras in smartphones have native software that can make the ideal adjustments to the photos. Businesses can use this AI-capability for their use. For example, companies in the restaurant industry may want to integrate calorie counters that calculate the calories just by taking a snapshot of a meal.

Another example of AI use is wider, more sophisticated use of Google Assistant, Siri and Amazon Alexa. Retailers and service providers can use find ways to connect to these chatbots for accurate transactions with minimal human interaction.

  • Apps for Wearables

Aside from smartwatches such as Apple Watch and Fitbit, tech companies have also produced other wearable devices. These on-body scanners, smart clothes, smart jewelry, and other intelligent wearables are seen to be more widespread in 2019. As such, businesses should come up with mobile apps to communicate with these wearables. These apps can be used to monitor vital signs like heart rate, blood pressure, and body temperature.

  • Cloud integration

With cloud integration, files can be stored online on the cloud and not in your hardware. This means the lesser need for storage in the phone. Just like Google Docs and Sheets, users can input the data without worrying about how the data is saved and retrieved for future use when the device malfunction or is broken. Companies need to invest in connecting the application to a cloud service such that the files are instantly saved on the cloud without even saving it on the device.

  • Accelerated Pages

The speed of access and connection are essential in mobile computing. Now that the accelerated pages technology is already available, smartphone users can download web pages way faster. But to achieve this speed, apps should be upgraded to access these enhanced web pages.

  • Improved security

Adopting these technologies requires app developers to beef up security. Being constantly accessible to the cloud and the internet make apps easy prey to malware, data breaches, and theft. As such, businesses need to hire app developers that are constantly improving its security codes and more advanced measures for users’ peace of mind.

While technology is advancing at breakneck speeds, mobile apps are expected to follow suit. Luckily, many companies are always looking for ways to stand out from the fierce competition in the tech industry.

 

Will Manuel

9 FREE Mobile Apps That Instantly Make the World Better

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An individual spends more than 4 hours per day just looking at their phone. With technology changing the world, it does not hurt to make sure that your phone usage is changing the world for the better. Here are 9 free mobiles apps that can help you make the world a better place:

  1. Be My Eyes

This application lets sighted people help blind and low-vision individuals navigate their day-to-day lives. From minor tasks such as finding a misplaced items to bigger ones such as guiding visually-impaired users through a busy new environment, volunteers can lend their eyes to these people in need of assistance.

How it Works: The app requires registration by volunteers and blind or low-vision people. Users can specify a language, which helps them connect with individuals who can communicate with the tongue they are comfortable in. Visually-challenged users can request assistance via the app and they will be paired with an available volunteer. All communications are done through live video and audio calls.

  1. Donate a Photo

Photography enthusiasts who are looking for a way to help others through their talents, skills and passions are sure to find this app useful. Developed by Johnson & Johnson, this software allows users to share a photo in exchange donations to charity.

How it Works: You will choose a charity they want to assist. Once ready, you can take a photo via the dedicated app or pick one from your gallery. Sharing your post in social media feeds guarantees $1 donation for the charity of your choice.

  1. Wakie

Get in touch with people with similar hobbies, interests and passions with the Wakie app. Whether you want to learn a new language, or you simply want to talk about a topic you care about, you can find like-minded individuals with this app.

How it Works: Just create a topic that you find fascinating and be connected with a user with matching interests. You will receive a phone call from Wakie, with the matched user on the other line.

  1. Ecosia

You probably enter hundreds of queries in just one day. Why not make this frequent search work for both you and the environment? Ecosia uses 100% of its earnings to plant trees in various locations around the world. As of October 2018, they have planted over 39 million trees in places that need it.

How it Works: Simply use the Ecosia browser when keying in searches. Every 45 searches you make enables them to plant one new tree.

  1. Smappee Energy Monitor

Energy consumption is one of the major sources of any individual’s carbon footprint. With this app, you can view accurate and latest data all about your home’s data consumption. It shows how much energy your appliances use.

How it Works: You can use this by getting the Smappee Comfort Plugs (TM). Once you install these devices, the Smappee app shows you real-time data from the appliance that utilize the most electricity to the ones the consumes the least. This helps you manage your electricity more carefully, making your home a greener and eco-friendlier one.

  1. Recycle Nation

One way to minimize your environmental impact is to recycle your wastes. Recycle Nation makes this feat an easier one by offering a wide recycling database for its users.

How it Works: You only need to enter your location and the app will help you find recycling centers near you. It also connects you with sites to which you can send recyclable materials. Should you want to do it yourself, the app also offers tips, facts and a tracker for your environmental impact.

  1. BreadCrumbz

Navigating an unfamiliar terrain can be intimidating. To make this journey more accessible to more people, BreadCrumbz can be your best friend.

How it Works: Users can create a guide on how to get to and from a location of your choice. By providing a text guide and including pictures of landmarks, you can help a lot of travelers around the world. Should you wish to include reviews, you can with its rating feature.

  1. AirBnB

In this sharing economy, one of the best ways to cash in and help those in need of decent accommodation is to make your place available to them. AirBnB allows you to post an extra room in your home as a viable accommodation option for other users.

How it Works: Hosts can share their space with travelers. Simply make an account as a host and you can start uploading photos of the place, detailed descriptions of the room and nearby locations, as well as update your calendar based on availability.

  1. Red Cross Blood Donor

If you are looking for ways to provide medical assistance without any professional experience donating blood is your best bet. The Red Cross Blood Donor app allows a smoother way to help patients in need.

How it Works: Just download the app and you will find blood donation drives near you. You can set appointments, reschedule your appointment and track your donation history. You will also get notified if there is a shortage in your area and once your blood reaches a hospital.

By using these applications, you are on your way towards being a more productive individual, whilst also contributing to the communal endeavor of making the world a better place.

What apps do you think make the world a better place? Would love to hear what you use in the comments!

Will Manuel

6 Insightful Ways Mobile Apps Boost Company’s Visibility

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Nowadays, it’s safe to say that online platforms have a big influence on our lives. There are a lot of perks, especially for those who are engaging in trade and commerce. If you’re finally investing your capital to improve your strategies and reaching out to potential customers, you’re on the right track.

Aside from traditional media advertisements, there are now more ways to help boost your company’s visibility. In addition to having your own company website, creating a mobile application can be insanely beneficial in brand visibility and customer loyalty.

Here are a handful of ways mobile apps boost your company’s visibility:

Provide complete information and details

In television or radio commercials, businesses purchase time and space in order to promote a specific product or service. Therefore, a business owner only has limited time to introduce the product and urge people to buy it. Aside from being pricey, this marketing technique isn’t always effective.

On the radio, the time slot during rush hour is more expensive compared to slots during the wee hours of the evening. If you don’t have enough financial bandwidth, you can only air the advertisements during those later hours. With this, getting meaningful results isn’t always guaranteed unless you have an unlimited supply of funding.

Why carry the burden of paying for a hefty price when you can have your own application and provide essential information about your products. All of that is possible when you have a well built mobile application.

You can share, post and present different products without having to pay per second like in many media advertisements. In short, you have total freedom in choosing what content to post in the application. Users are able to connect with you and grasp the message you’re trying to convey.

Enhance customer relationship

Because almost everything is digital nowadays, people don’t always resort to search engines to find what they need. Some of them search the Apple Store or Google Play to find what they’re looking for.

If your app appears and it’s a good one, you can begin to build a solid relationship with potential customers. Note that this can only happen if you have an effective and user-friendly application.

Gone are the days when people actually wait for a page to load on the site. This is also applies to applications that are not mobile-optimized. In fact, it takes about 50 milliseconds for users to form an opinion about your app. If the graphics, navigation and overall design are unique and interesting, they’ll likely stay. However, when the phone application isn’t aesthetically pleasing, people will likely uninstall it.

Now, when this happens, you’ll lose a lot of potential customers. Sales can drop and eventually, competitors will take over. This is why it’s important to distinguish the needs, wants and trends to be relevant.

Provide accessibility

Accessibility is one of the biggest factors why a certain app can gain attention and popularity. If e-commerce functions and features are organized and easy to navigate, people will be happy to browse more products in the app. Who knows, existing customers might give you good reviews and even recommend your business to friends and family.

Also remember how powerful word of the mouth is. You can either get instant popularity or rapidly lose customers with a bad reputation and poor marketing.

Keep customers engaged

Promotions and the entertainment value of a mobile app constitutes to higher visibility. Make an effort to utilize pop colors and creative campaigns to get the attention and interest of your target market.

Find out what’s “in” and integrate it into the app. See what the competitors are doing and do it better. It’s also important to get to know who your target audience is to create a more personal approach.

Send important updates and notifications

For a mobile app to be efficient and relevant, constant improvement and updates must be done. Send alerts, promotions and special offers so the user can pay attention to the app and discover new products available.

However, don’t overdo this strategy as some people aren’t fond of daily notifications. Flash only crucial reminders like for a year-end or anniversary sale.

Retain existing customers

Pay attention not only in getting more downloads and installations but also in retaining existing users. If your mobile app download is good, then you can get more customers.

It’s important to work with experienced developers to create a useful, aesthetically pleasing and functional mobile app. Don’t settle for less and make sure to increase exposure across all mobile devices. Remember that there are a lot of people who depend on these applications in terms of lifestyle, education, beauty and health.

Finally, a higher level of visibility equates to more sales.

Get ahead of your competitors and make online visibility virtual through mobile applications!

Will Manuel

Core Mobile Apps Named Leader for Florida App Development!

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Top Mobile App Developer in Florida - Core Mobile AppsWe’re thrilled to announce our inclusion in Clutch’s annual report of the best mobile app development companies in the United States! Among other Florida-based app developers, our team came in eighth alongside some worthy competition. An ever-evolving and volatile industry, app development is a competitive, challenging, yet rewarding space. While any company can get listed on Clutch, only the highest-performing and most reputable service providers are designated as leaders by means of verified client feedback and Clutch’s own internal scoring methodology.

As some of our readers may know, Clutch is a B2B research, ratings and reviews platform based in Washington D.C, covering a vast array of IT and business services industries. Their goal is to facilitate productive and successful business relationships between the buyers and sellers visiting Clutch. In order to form their analysis, Clutch speaks one-one-one with a firm’s references, going in-depth concerning their project goals and results. Intertwined, Clutch incorporates a multi-faceted methodology taking into account factors such as a company’s market presence, industry acclaim, and clientele. They are thereby able to compile this data and form a Leaders Matrix of the best firms in a particular industry segment.

While it’s an extraordinary recognition of our team’s ability to be featured as one of the top mobile app developers in Florida, we want to take the time to thank our clients and those who have enabled us to reach great heights. Through their support, trust, and commitment to our vision, we’ve been able to produce some amazing work.

Core Mobile Apps – Top Florida Mobile App Development Team

One of our clients, the Executive Director of the Stroke Awareness Foundation, had this to say about their time with us:

“The app’s increased level of functionality and usability boosted our download numbers. We reached 50-100 users in the Santa Clara County area and recorded at least 500 emergency calls since the launch…The platform’s design and performance received excellent feedback from friends in the industry.”

“I was impressed by their teamwork strategies. Core Mobile showed exceptional and consistent communication skills. They guided us through the development process and provided necessary clarifications in heavily technical areas.”

“Share your vision with the Core Mobile team and then just trust in their skills. They provide valuable advice not only in app development, but in website direction and marketing strategy as well.”

We were also named one of the top app development companies in Orlando by The Manifest, Clutch’s sister website that primarily focuses on industry news, guides, and company lists. We’re thrilled to be a featured company on both platforms.

Thank you again to all our family, clients, and friends! Stay up-to-date with our Clutch profile here and don’t hesitate to reach out here to begin working with us on your next great idea.