Nowadays, it’s safe to say that online platforms have a big influence on our lives. There are a lot of perks, especially for those who are engaging in trade and commerce. If you’re finally investing your capital to improve your strategies and reaching out to potential customers, you’re on the right track.
Aside from traditional media advertisements, there are now more ways to help boost your company’s visibility. In addition to having your own company website, creating a mobile application can be insanely beneficial in brand visibility and customer loyalty.
Here are a handful of ways mobile apps boost your company’s visibility:
Provide complete information and details
In television or radio commercials, businesses purchase time and space in order to promote a specific product or service. Therefore, a business owner only has limited time to introduce the product and urge people to buy it. Aside from being pricey, this marketing technique isn’t always effective.
On the radio, the time slot during rush hour is more expensive compared to slots during the wee hours of the evening. If you don’t have enough financial bandwidth, you can only air the advertisements during those later hours. With this, getting meaningful results isn’t always guaranteed unless you have an unlimited supply of funding.
Why carry the burden of paying for a hefty price when you can have your own application and provide essential information about your products. All of that is possible when you have a well built mobile application.
You can share, post and present different products without having to pay per second like in many media advertisements. In short, you have total freedom in choosing what content to post in the application. Users are able to connect with you and grasp the message you’re trying to convey.
Enhance customer relationship
Because almost everything is digital nowadays, people don’t always resort to search engines to find what they need. Some of them search the Apple Store or Google Play to find what they’re looking for.
If your app appears and it’s a good one, you can begin to build a solid relationship with potential customers. Note that this can only happen if you have an effective and user-friendly application.
Gone are the days when people actually wait for a page to load on the site. This is also applies to applications that are not mobile-optimized. In fact, it takes about 50 milliseconds for users to form an opinion about your app. If the graphics, navigation and overall design are unique and interesting, they’ll likely stay. However, when the phone application isn’t aesthetically pleasing, people will likely uninstall it.
Now, when this happens, you’ll lose a lot of potential customers. Sales can drop and eventually, competitors will take over. This is why it’s important to distinguish the needs, wants and trends to be relevant.
Accessibility is one of the biggest factors why a certain app can gain attention and popularity. If e-commerce functions and features are organized and easy to navigate, people will be happy to browse more products in the app. Who knows, existing customers might give you good reviews and even recommend your business to friends and family.
Also remember how powerful word of the mouth is. You can either get instant popularity or rapidly lose customers with a bad reputation and poor marketing.
Keep customers engaged
Promotions and the entertainment value of a mobile app constitutes to higher visibility. Make an effort to utilize pop colors and creative campaigns to get the attention and interest of your target market.
Find out what’s “in” and integrate it into the app. See what the competitors are doing and do it better. It’s also important to get to know who your target audience is to create a more personal approach.
Send important updates and notifications
For a mobile app to be efficient and relevant, constant improvement and updates must be done. Send alerts, promotions and special offers so the user can pay attention to the app and discover new products available.
However, don’t overdo this strategy as some people aren’t fond of daily notifications. Flash only crucial reminders like for a year-end or anniversary sale.
Retain existing customers
Pay attention not only in getting more downloads and installations but also in retaining existing users. If your mobile app download is good, then you can get more customers.
It’s important to work with experienced developers to create a useful, aesthetically pleasing and functional mobile app. Don’t settle for less and make sure to increase exposure across all mobile devices. Remember that there are a lot of people who depend on these applications in terms of lifestyle, education, beauty and health.
Finally, a higher level of visibility equates to more sales.
Get ahead of your competitors and make online visibility virtual through mobile applications!