Read this article here: https://clutch.co/app-developers/resources/6-ways-jumpstart-marketing-for-app
Great day Chiang Mai Digital Nomads, My team and I will be launching a new business connections mobile app in the next few days and I wanted to take a few moments to fill you in on what it is.
The goal of the app is to allow you to create a short bio/profile that includes “what you do” (your own unique skillset). That way, people who are interested in working/hiring someone with that skill set can quickly find you and contact you directly!
The app is FREE and open to anyone looking to either A.) Promote their own skill set / business or B.) Looking to work with or hire someone based on their specific skill set.
Please OPT-IN to show your interest in the Beta release and to be notified when we Go-LIVE in a few days. Also, the first 200 people on our pre-launch list will receive Free advertising in the app when that part goes live in Phase 2!
Learn More and Opt-In Here: https://skillsetconnect.com/
We are hoping this app brings incredible value to Chiang Mai (our pilot market) and creates a community of powerful and profitable connections!
We our expansion cites include the following:
- Bangkok, Thailand
- Ubud Bali, Indonesia
- Canggu Bali, Indonesia
- Saigon, Vietnam
- Medellin, Colombia
- Lisbon, Portugal
- Kiev, Ukraine
- Mexico City, Mexico
- More TBD
For rapidly developing technologies such as app development, a new year signals a fertile ground for innovation. It also means that users can expect the trend to shift to accommodate or lead the probable improvements in technology in the coming year.
The popularity of smartphones are not expected to wane in 2019. As new technologies such as cloud computing, machine learning, and AI are getting used in the market, they are seen to be accessed or integrated into smartphones.
Here are some trends to expect in 2019:
- Widespread use of M-commerce
Online stores also knew e-commerce sites are expected to evolve into mobile stores (M-commerce). And why not? In 2017, 63% of the total US web visits are done on the mobile phones as opposed to 37% on computers. With regular release of more sophisticated smartphones, the discrepancy is seen to widen further in favor of smartphones.
This is also clearly reflected in the global mobile payments. In 2019, the figure is forecast to rise to more than double to $1.09 trillion from $450 billion in 2015. With this exponential rise in mobile transaction activity, should find ways to develop applications that will facilitate M-commerce.
Several studies back this claim. Businesses with dedicated mobile shopping apps generate 60% more business leads over mobile. Meanwhile, 44% of all sales were done using mobile apps. This trend is eyed to continue in 2019.
Companies that run M-commerce should also incorporate more secured and reliable mobile wallets. Perhaps, companies should start considering accepting Bitcoin, Ethereum and other cryptocurrencies for payment.
- Smarter Apps
As more companies produce smart products or devices connected via the Internet of Things (IoT), businesses should start developing apps that can connect to a wider network of devices. The increase in the number of apps for smartwatches and other wearables will be expected to continue in 2019. As such, companies should create apps that can be used for a wider range of IoT applications in industries such as healthcare, energy, education, retail, intelligent agriculture, and smart cities. With the existence of cloud computing, the blockchain, machine learning and artificial intelligence (AI), developers can create applications that can interconnect devices.
- Machine learning and AI
Speaking of AI, the technology has become a buzzword that is both praised and maligned by tech personalities. But the glaring fact is AI is already used in smartphones and other high-tech devices. Knowing the fierce nature of business competition, companies need to incorporate AI technology in the apps. Now, cameras in smartphones have native software that can make the ideal adjustments to the photos. Businesses can use this AI-capability for their use. For example, companies in the restaurant industry may want to integrate calorie counters that calculate the calories just by taking a snapshot of a meal.
Another example of AI use is wider, more sophisticated use of Google Assistant, Siri and Amazon Alexa. Retailers and service providers can use find ways to connect to these chatbots for accurate transactions with minimal human interaction.
- Apps for Wearables
Aside from smartwatches such as Apple Watch and Fitbit, tech companies have also produced other wearable devices. These on-body scanners, smart clothes, smart jewelry, and other intelligent wearables are seen to be more widespread in 2019. As such, businesses should come up with mobile apps to communicate with these wearables. These apps can be used to monitor vital signs like heart rate, blood pressure, and body temperature.
- Cloud integration
With cloud integration, files can be stored online on the cloud and not in your hardware. This means the lesser need for storage in the phone. Just like Google Docs and Sheets, users can input the data without worrying about how the data is saved and retrieved for future use when the device malfunction or is broken. Companies need to invest in connecting the application to a cloud service such that the files are instantly saved on the cloud without even saving it on the device.
- Accelerated Pages
The speed of access and connection are essential in mobile computing. Now that the accelerated pages technology is already available, smartphone users can download web pages way faster. But to achieve this speed, apps should be upgraded to access these enhanced web pages.
- Improved security
Adopting these technologies requires app developers to beef up security. Being constantly accessible to the cloud and the internet make apps easy prey to malware, data breaches, and theft. As such, businesses need to hire app developers that are constantly improving its security codes and more advanced measures for users’ peace of mind.
While technology is advancing at breakneck speeds, mobile apps are expected to follow suit. Luckily, many companies are always looking for ways to stand out from the fierce competition in the tech industry.
An individual spends more than 4 hours per day just looking at their phone. With technology changing the world, it does not hurt to make sure that your phone usage is changing the world for the better. Here are 9 free mobiles apps that can help you make the world a better place:
This application lets sighted people help blind and low-vision individuals navigate their day-to-day lives. From minor tasks such as finding a misplaced items to bigger ones such as guiding visually-impaired users through a busy new environment, volunteers can lend their eyes to these people in need of assistance.
How it Works: The app requires registration by volunteers and blind or low-vision people. Users can specify a language, which helps them connect with individuals who can communicate with the tongue they are comfortable in. Visually-challenged users can request assistance via the app and they will be paired with an available volunteer. All communications are done through live video and audio calls.
Photography enthusiasts who are looking for a way to help others through their talents, skills and passions are sure to find this app useful. Developed by Johnson & Johnson, this software allows users to share a photo in exchange donations to charity.
How it Works: You will choose a charity they want to assist. Once ready, you can take a photo via the dedicated app or pick one from your gallery. Sharing your post in social media feeds guarantees $1 donation for the charity of your choice.
Get in touch with people with similar hobbies, interests and passions with the Wakie app. Whether you want to learn a new language, or you simply want to talk about a topic you care about, you can find like-minded individuals with this app.
How it Works: Just create a topic that you find fascinating and be connected with a user with matching interests. You will receive a phone call from Wakie, with the matched user on the other line.
You probably enter hundreds of queries in just one day. Why not make this frequent search work for both you and the environment? Ecosia uses 100% of its earnings to plant trees in various locations around the world. As of October 2018, they have planted over 39 million trees in places that need it.
How it Works: Simply use the Ecosia browser when keying in searches. Every 45 searches you make enables them to plant one new tree.
Energy consumption is one of the major sources of any individual’s carbon footprint. With this app, you can view accurate and latest data all about your home’s data consumption. It shows how much energy your appliances use.
How it Works: You can use this by getting the Smappee Comfort Plugs (TM). Once you install these devices, the Smappee app shows you real-time data from the appliance that utilize the most electricity to the ones the consumes the least. This helps you manage your electricity more carefully, making your home a greener and eco-friendlier one.
One way to minimize your environmental impact is to recycle your wastes. Recycle Nation makes this feat an easier one by offering a wide recycling database for its users.
How it Works: You only need to enter your location and the app will help you find recycling centers near you. It also connects you with sites to which you can send recyclable materials. Should you want to do it yourself, the app also offers tips, facts and a tracker for your environmental impact.
Navigating an unfamiliar terrain can be intimidating. To make this journey more accessible to more people, BreadCrumbz can be your best friend.
How it Works: Users can create a guide on how to get to and from a location of your choice. By providing a text guide and including pictures of landmarks, you can help a lot of travelers around the world. Should you wish to include reviews, you can with its rating feature.
In this sharing economy, one of the best ways to cash in and help those in need of decent accommodation is to make your place available to them. AirBnB allows you to post an extra room in your home as a viable accommodation option for other users.
How it Works: Hosts can share their space with travelers. Simply make an account as a host and you can start uploading photos of the place, detailed descriptions of the room and nearby locations, as well as update your calendar based on availability.
If you are looking for ways to provide medical assistance without any professional experience donating blood is your best bet. The Red Cross Blood Donor app allows a smoother way to help patients in need.
How it Works: Just download the app and you will find blood donation drives near you. You can set appointments, reschedule your appointment and track your donation history. You will also get notified if there is a shortage in your area and once your blood reaches a hospital.
By using these applications, you are on your way towards being a more productive individual, whilst also contributing to the communal endeavor of making the world a better place.
What apps do you think make the world a better place? Would love to hear what you use in the comments!
Nowadays, it’s safe to say that online platforms have a big influence on our lives. There are a lot of perks, especially for those who are engaging in trade and commerce. If you’re finally investing your capital to improve your strategies and reaching out to potential customers, you’re on the right track.
Aside from traditional media advertisements, there are now more ways to help boost your company’s visibility. In addition to having your own company website, creating a mobile application can be insanely beneficial in brand visibility and customer loyalty.
Here are a handful of ways mobile apps boost your company’s visibility:
Provide complete information and details
In television or radio commercials, businesses purchase time and space in order to promote a specific product or service. Therefore, a business owner only has limited time to introduce the product and urge people to buy it. Aside from being pricey, this marketing technique isn’t always effective.
On the radio, the time slot during rush hour is more expensive compared to slots during the wee hours of the evening. If you don’t have enough financial bandwidth, you can only air the advertisements during those later hours. With this, getting meaningful results isn’t always guaranteed unless you have an unlimited supply of funding.
Why carry the burden of paying for a hefty price when you can have your own application and provide essential information about your products. All of that is possible when you have a well built mobile application.
You can share, post and present different products without having to pay per second like in many media advertisements. In short, you have total freedom in choosing what content to post in the application. Users are able to connect with you and grasp the message you’re trying to convey.
Enhance customer relationship
Because almost everything is digital nowadays, people don’t always resort to search engines to find what they need. Some of them search the Apple Store or Google Play to find what they’re looking for.
If your app appears and it’s a good one, you can begin to build a solid relationship with potential customers. Note that this can only happen if you have an effective and user-friendly application.
Gone are the days when people actually wait for a page to load on the site. This is also applies to applications that are not mobile-optimized. In fact, it takes about 50 milliseconds for users to form an opinion about your app. If the graphics, navigation and overall design are unique and interesting, they’ll likely stay. However, when the phone application isn’t aesthetically pleasing, people will likely uninstall it.
Now, when this happens, you’ll lose a lot of potential customers. Sales can drop and eventually, competitors will take over. This is why it’s important to distinguish the needs, wants and trends to be relevant.
Accessibility is one of the biggest factors why a certain app can gain attention and popularity. If e-commerce functions and features are organized and easy to navigate, people will be happy to browse more products in the app. Who knows, existing customers might give you good reviews and even recommend your business to friends and family.
Also remember how powerful word of the mouth is. You can either get instant popularity or rapidly lose customers with a bad reputation and poor marketing.
Keep customers engaged
Promotions and the entertainment value of a mobile app constitutes to higher visibility. Make an effort to utilize pop colors and creative campaigns to get the attention and interest of your target market.
Find out what’s “in” and integrate it into the app. See what the competitors are doing and do it better. It’s also important to get to know who your target audience is to create a more personal approach.
Send important updates and notifications
For a mobile app to be efficient and relevant, constant improvement and updates must be done. Send alerts, promotions and special offers so the user can pay attention to the app and discover new products available.
However, don’t overdo this strategy as some people aren’t fond of daily notifications. Flash only crucial reminders like for a year-end or anniversary sale.
Retain existing customers
Pay attention not only in getting more downloads and installations but also in retaining existing users. If your mobile app download is good, then you can get more customers.
It’s important to work with experienced developers to create a useful, aesthetically pleasing and functional mobile app. Don’t settle for less and make sure to increase exposure across all mobile devices. Remember that there are a lot of people who depend on these applications in terms of lifestyle, education, beauty and health.
Finally, a higher level of visibility equates to more sales.
Get ahead of your competitors and make online visibility virtual through mobile applications!
We’re thrilled to announce our inclusion in Clutch’s annual report of the best mobile app development companies in the United States! Among other Florida-based app developers, our team came in eighth alongside some worthy competition. An ever-evolving and volatile industry, app development is a competitive, challenging, yet rewarding space. While any company can get listed on Clutch, only the highest-performing and most reputable service providers are designated as leaders by means of verified client feedback and Clutch’s own internal scoring methodology.
As some of our readers may know, Clutch is a B2B research, ratings and reviews platform based in Washington D.C, covering a vast array of IT and business services industries. Their goal is to facilitate productive and successful business relationships between the buyers and sellers visiting Clutch. In order to form their analysis, Clutch speaks one-one-one with a firm’s references, going in-depth concerning their project goals and results. Intertwined, Clutch incorporates a multi-faceted methodology taking into account factors such as a company’s market presence, industry acclaim, and clientele. They are thereby able to compile this data and form a Leaders Matrix of the best firms in a particular industry segment.
While it’s an extraordinary recognition of our team’s ability to be featured as one of the top mobile app developers in Florida, we want to take the time to thank our clients and those who have enabled us to reach great heights. Through their support, trust, and commitment to our vision, we’ve been able to produce some amazing work.
One of our clients, the Executive Director of the Stroke Awareness Foundation, had this to say about their time with us:
“The app’s increased level of functionality and usability boosted our download numbers. We reached 50-100 users in the Santa Clara County area and recorded at least 500 emergency calls since the launch…The platform’s design and performance received excellent feedback from friends in the industry.”
“I was impressed by their teamwork strategies. Core Mobile showed exceptional and consistent communication skills. They guided us through the development process and provided necessary clarifications in heavily technical areas.”
“Share your vision with the Core Mobile team and then just trust in their skills. They provide valuable advice not only in app development, but in website direction and marketing strategy as well.”
We were also named one of the top app development companies in Orlando by The Manifest, Clutch’s sister website that primarily focuses on industry news, guides, and company lists. We’re thrilled to be a featured company on both platforms.
There are more apps out there than ever before that are created to make life easier. There’s just one problem—there are too many to choose from!
Although having more choices sounds better, having more choices is actually a bad thing. How are you supposed to know what kinds of apps will really make your life easier, and which ones are just a waste of time?
Here are a few categories of apps that will actually make your life easier, and examples in each category for you to try. That way, you don’t have to download countless apps looking for the perfect ones.
Money apps are a dime a dozen, no pun intended. The trick is to think about exactly what you want in an app, and only download apps that provide you with that service. After all, there’s no use in downloading an investment app if you aren’t serious about learning about investment strategies!
If you regularly send money to Mexico, an app like Remitly would be a great choice because fees are low, and payments can be sent instantly. If you are looking for easy ways to save, an app like Acorns might be a good choice because it automatically rounds up purchases and puts the money into a savings account. Of course, a banking app is a must too, because it can help you keep track of your accounts on the go.
Finding Lost Things
Life is busy. That usually means things end up getting lost. There are apps that can help with that! Phone finding apps are a must for anyone who owns a cell phone. There are apps for Apple and Android devices, and they all have different features that include:
- GPS locators
- Screen unlock prevention
- Messaging with the person who found the phone
- Antivirus software
You can find more than just your phone. Apps can help you find your car in the parking lot, lost keys, and more!
Things to Do
Feeling bored? There’s an app for that! You just have to think about the kinds of activities you’re looking for. Stick with apps that focus on local events. One example is Eventbrite. It allows anyone to use the app to promote events and sell tickets, which means you’ll learn about more things going on besides big-name concerts. In addition, payments can be processed on the app, and tickets are downloaded virtually, so there’s nothing to print.
Are you traveling and looking for things to do? Try Like a Local. This app will help you find fun spots to hang out and fun things to do. It’s even a great download for people who want to discover new things about the city they call home.
Speak with a Doctor
Everyone gets sick from time to time. It’s such a pain to have to drag yourself into the clinic every time you develop a cough. It turns out you don’t have to, as long as you have the right app.
Medical apps, like Doctor on Demand and First Opinion, allow you to speak with a medical professional from home. Some, like Doctor on Demand, require payment, while others, like First Opinion, are free.
It’s not just medical doctors you can talk to. There are apps that can connect you with other health professionals too. DermatologistOnCall can connect you with a dermatologist, and Ginger.io can connect you with a coach who will help you overcome depression and anxiety.
There are a lot of apps out there that can make life easier, but if you try no other ideas on this list, at least make sure you try a password manager. It is one type of app that everyone can benefit from.
Aside from keeping all your passwords in one place, great managers offer some other services. They include:
- Password generation
- Password autofill
- Payment information storage
- Emergency contact access
- Use of virtual phone numbers
- Single use credit card numbers
Worried that someone will hack into your account and get access to all of your passwords? Don’t be. Multifactor authentication is the norm with these apps, while others, like Keeper, take things one step further by utilizing fingerprint and facial recognition.
Finding the right apps that will make your life easier can take some time, but the time they will save after you’ve found the right ones make the search well worth it. No matter which app you try, make sure you do your homework to ensure you’re getting all the features you want, without getting useless features you don’t.
In this age when smart devices have been dominating the majority of the population’s screen time, developers have the responsibility and opportunity to further tap into this demand. Whether for business, study or day-to-day living, smart device users are booting up apps a lot of times per day.
If you are thinking of creating an app that can take advantage of this trend, here are 3 tips you need to consider:
Think of a Feasible Concept
Developing an app follows the same formula as making a business plan. One of the first things you have to do is to formulate a concept that will cater to the needs or wants of a specific audience. Your market can be from age groups, professions, and interests. This helps you create a solid and well-rounded program. You can flesh it out based on your target market or your concept, whichever comes first.
If you want to create a budget management app, think of a market that can benefit greatly from this idea. Entrepreneurs, homemakers and young professionals might fit into this category. Once you have a concept and a target market, you can start developing other aspects of the application such as features and interface.
When developing an application, you want to make it accessible to a wider audience. However, one challenge users encounter with some apps is its lack of availability for the OS they use. There are some which you can use for Android but cannot be installed in iOS and vice versa. If you have to choose a specific OS, keep in mind that Android has a larger market share and more users as compared. Aside from the OS, you also want to make sure that not every customer has access to the internet at all times. Because of this, it is important to consider allowing offline use for your app. Customer support may also be a deciding factor, incorporate an efficient and effective assistance feature.
Use Appealing Aesthetics
Some believe that content is much more important than form. This line of thought holds function supreme over appearance. Whilst this can be true for others, it is always better to achieve a balance between these function and form. Remember, no matter how useful your application is, consumers might refrain from using your app if it looks tacky or off-putting.
One way to increase the chances and duration of user engagement is to come up with a design that suits your concept and target market. You might want to look at the latest design and color trends. In the past years, Millennial Pink and Gen Z Yellow have taken different industries by storm. Homes items, clothes and even music videos are tinted with these two varieties of pigments. If you are targeting younger audiences, keep in mind that to members of these generations, the aforementioned colors are not merely hues; they also signify cultural and social expressions. This illustrates how aesthetics can affect the appeal of your app, so make sure to use these elements wisely.
With progress and technology behind you, you are one step closer to creating an app that can boost your business and achieve your goals. By following these tips, you can ensure that your application will reach viral fame in no time.
One of the most crucial aspects of 21st century business is a professional, crisp, and efficient mobile application or website. We know that our clients deserve the absolute best solutions and we always aim to provide top of the line service – it seems our clients agree!
Recently, we’ve learned of our perfect 5-star rating on Clutch.co. Clutch is a Washington, D.C. based ratings and reviews marketplace, covering over 7,000 companies across 500+ industry verticals ranging from app developers in Orlando to virtual assistants. The root of their assessment lies in client interviews, where Clutch speaks to a company’s references regarding
the challenges, solutions, and results of their time working together. One of our clients, a Deacon of IT for a church, detailed their success utilizing the app we developed for them by stating,
“When the app launched, users downloaded it over 300 times over one weekend. It has flourished to over 600 downloads and fewer people started to use our website because the
app is more responsive and easily available. We received great feedback from our congregation about how convenient the app is. The app made it easier for us to keep our congregation updated on events and easily sent out notifications about canceled events.”
We understand our clients’ needs and know everyone aims to utilize their most cost-effective option. Our goal is to provide this option with top-notch customer service and effective deliverables. We take that responsibility seriously and as the Deacon of IT explains, “for a nonprofit with a tight budget, the app and their work on it has been fantastic for our organization.” Our rating on Clutch is simply a reflection of that commitment that we work towards day in and out. No matter the size of the project, no matter the size of the client, we guarantee that you will be getting the absolute best mobile development services.
So you finally have that “eureka moment” and you’ve come up with the most amazing idea for a new mobile app. First of all, congrats! Now you might ask yourself what’s next?
There are a series of steps to follow to make sure you are heading in the right direction after coming up with your initial idea.
Here is a simplified version of the steps to take going forward:
1. Prequalify and estimate your market size
Ensure that you are not the only one in love with your app idea. Ask your friends, family, colleagues, and/or other business professionals what they think of the overall concept. Once you’ve gotten significant positive affirmations to feel confident in your idea, you will then need to estimate the market size for your app. Estimation gauges whether there is a sizable demand for what you would like to develop. There are two questions that you will need to answer:
● Is your app idea profitable? (aka, is it worth the time and monetary investment to proceed?)
● Is it a “nice to have” or does it solve a real problem?
This calls for some in depth research to determine your idea’s feasibility/profitability. You have to be realistic and open to the feedback you will get it as it is a critical step in any tech idea vetting process. Mobile app development is not easy and you will definitely spend a significant amount time and money regardless of your projects size. You wouldn’t want to spend all that on something that does not solve a real problem and/or brings in positive returns.
2. Write it down and decide on prototyping methods
It is now time to think through your idea by putting it on paper. Things will be clearer and you will be able to add whatever comes to mind without losing track of things that may come up. When you have everything written down it is time to find a prototyping tool. A good prototyping tool will have all of these three features:
● Easy and quick designing of mockups and wireframes.
● Allows sharing of design iterations with all parties involved.
● Free but upgradeable.
(We use Invision for our projects here at Core Mobile Apps)
Use the prototyping tool to take your written idea into the digital space so that you can then show it to whomever you wish to test it.
3. Test out your prototype
It is now time to see how your prototype performs with your selected audience. You need this to gauge users response and overall receptiveness to the app. A bare concept is ok as you simply want to get some initial constructive feedback and make iterative improvements. Another part of testing that will help you get some critical feedback is setting up a landing page for your app. This will not only be helpful in gauging the app’s popularity but you will be to tell if there is a market for it.
What should my landing page contain?
● Strong Call To Action (CTA)
● Articulate information
● A lead capture form (Name, Email at a bare minimum)
Ensure that your app is well explained and that it’s functions are clearly presented. This means including the features, pros and of course an original selling proposition. You will need a good amount of traffic to your landing page to get good test data. The more you have the better. Setting up a couple simple Google or FaceBook ad campaigns is recommended. For tracking traffic metrics, you can use Google Analytics.
Once you’ve prototyped your app, gotten some feedback, and garnered some genuine interest(email opt-ins), you will be ready to move to the next step.
4. Locate a mobile app development partner
Not everyone has the right skill set or qualifications to tackle your app project. Freelancers can be good for initial prototyping or rapid MVP type projects but this is not always the case for full on mobile app development. Development companies tend to have more experience, deeper knowledge and better qualifications than freelancers. When choosing a development company, it is always advised that you search for one that has the following:
● A portfolio displaying apps built. Ensure the interfaces are highly usable. This serves as a testament of their design skills.
● They are genuinely interested in your idea. This makes a huge difference in the overall success of a mobile app project/idea.
● They should have a solid strategy for you once the idea has been shared and can provide a roadmap on how the app will be built.
● They have reasonable prices. This is somewhat hard to determine as there is so much variance in mobile app development costs between different development firms but you should definitely have a budget in mind of what you can invest to get your app created.
If you are at this stage, we would love to hear from you!
Once your app is developed, move on to the next step.
5. Submit your app to the App Stores
This is of course dependent on the kind of response you got from the micro test(s). If your app received a favorable response then take it a step further and have it featured in the App Store(Apple and Google Play).
6. Raise awareness for your new app
You need to create a significant buzz to get eyeballs on your new app. If you build an amazing app and know one knows about it, does it provide anyone any value? Nope. This is a critical step in the success of launching a mobile app. Press releases, guest blog posts, podcast appearances, radio, tv, digital advertising are all good ways to gain a captive audience.
7. App Store optimization (ASO)
This is what you do once your app gets accepted into the respective app marketplaces. Optimization means you make it easier for people to locate your app. It’s a jungle in the stores because you are in competition with millions of other apps. Make sure to choose your keywords wisely.
8. Listening to the users
Your app is published but that’s just the start. Listen to the users and use their feedback to improve your app.
Hopefully this guideline will help you take your idea and quickly vet it’s demand. It is very important that you take each step in the process and collect feedback/suggestions throughout the entire process. Doing so will ensure that you have an idea that has wings are flies with great success once it’s launched.
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