Core Mobile App Development is one of the Best AAPI-Owned Businesses in Clutch

Mobile applications have been an integral part of our society today. A lot of companies and businesses have been integrating these new technologies in order to reach their maximum potential. At Core Mobile App Development, we make these ideas into reality! Founded in 2008, our team has been helping businesses and companies develop, maintain, and streamline their applications with both their and their client’s needs in mind.

Today, we are very proud to announce that we’ve been recently named as one of the leading AAPI-owned businesses on Clutch. We are very proud to be a leader in the space of mobile app development on their platform. This is a huge accomplishment for us and we can’t wait to share this incredible news with all of you.

Clutch, in case this is the first time you are hearing about them, is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Clutch has an admirable Certification Program that highlights the diversity brought by service providers. The program helps companies self identify themselves as LGBTQ+, racial minority, and veteran-owned.

Our team is also delighted to share some of the reviews we had on their platform! Here are some that we loved:

“Core Mobile App’s strength is that they can build engineering-based apps instead of just basic apps. My app required a complex logic built into it, so they ensured to understand that complexity and delivered what I wanted.” Owner ofUMAPIT Solutions, Marie Golson

We would like to take this opportunity to thank our clients and partners for believing in us throughout these years. We wouldn’t be here today without you! Thank you for trusting us to deliver high-quality mobile application services for you. 

To our team, thank you for always bringing the best to our clients. There wouldn’t be a Core Mobile App Developments without you. We couldn’t have asked for better people to work with.

We would love to work with you! Call us and our team will be happy to answer any questions and queries you may have.

What Is Evergreen Content and How To Create Content That Goes The Distance

If you’ve been blogging for any length of time, then you know how much work goes into creating blog content. From writing to editing to design and promotion, it can take hours to produce a single blog post. It can be easy to think that the hard work ends when your post is published, but it doesn’t! As any blogger knows, there’s always more work to be done — posts need to be promoted, responses need to be given to reader comments, and so on. But what if there was a way for your posts to keep working for you even after they’re written? What if there was a way for them to continue bringing in traffic months or even years after they were published? There is! This is called evergreen content (or sometimes just “evergreen,”) and it’s at the heart of all successful blogs. In this article, I’ll explain exactly what it means and how you can use it as part of your own blogging strategy.

What content is evergreen?

What is evergreen content?

Evergreen content is the kind of content that’s useful and relevant to a specific audience at any point in time. Evergreen content isn’t necessarily time-sensitive, but it can be!

  • It was created with the intention of remaining useful for years after it was originally published—and this means your work will not become irrelevant overnight.
  • Evergreen content doesn’t need to be updated or changed as new trends emerge and technologies evolve; however, it should still remain current enough so readers find it interesting and helpful (if they’re reading it several years after its initial publication).

Why do we create evergreen content?

Why do we create evergreen content?

Evergreen content is created with the intention of being relevant to your audience at any point in time. This means that it’s not time-sensitive, so you don’t need to worry about creating new versions of it every year or updating it with current facts and figures. It also means that once you publish the article, you can leave it up there because it will still be interesting for years to come. You don’t need to worry about replacing old posts with new ones; let them sit on your blog and see what happens!

Evergreen content isn’t just for blogs either – there are plenty of other places where you can use this kind of material: infographics, webinars/videos/podcasts/etc., ebooks…the list goes on!

How does one create evergreen content?

How does one create evergreen content?

You need to make sure you’re answering questions that people are asking in Google, but also make sure you’re telling them something they don’t already know.

To do that, you need to use a keyword research tool like Google Trends and check the “historical data” tab. This will show you how long people have been searching for a certain topic over time. You can also look at what terms people are using in their search queries to see if there are any long-tail variations of your topic (usually words with three or more syllables).

Evergreen content is a key component of a successful marketing strategy and should be created with an audience-centric approach.

Evergreen content is a key component of a successful marketing strategy and should be created with an audience-centric approach. The purpose of evergreen content is to provide your target market with information that will help them make informed decisions while remaining relevant (and useful) over time.

With the right strategy in place, you can create and publish evergreen content that will continue to drive traffic to your site months down the line without having to worry about any negative impact on search rankings due to outdated or irrelevant information. In fact, it’s often much more effective than traditional blog posts because they allow you to keep feeding readers with valuable information without having to worry about losing them every few weeks when a new post goes live!


The bottom line is that creating evergreen content that will perform for years to come requires a combination of data-driven analysis, strategic keyword targeting, and a deep understanding of your target audience. At least once a year you should assess your content marketing strategy to see how your evergreen content performed in the previous 12 months and adjust accordingly. This will give you the best chance of maintaining and optimizing the performance of your evergreen content while at the same time ensuring it remains relevant to your audience.

5 Ways To Speed Up Your WordPress Website for Better Rankings

With so much of your site’s ranking potential tied up in speed these days, any improvements to your site’s performance will help you get better rankings. In the end, a faster website can only lead to good things. We certainly don’t mean to imply that speeding up your site will provide you with traffic and ranking results overnight or that it is a loophole that you can use in place of other SEO best practices. Instead, it’s one more thing to consider when doing your on-site SEO analysis.

The strategies we’ve outlined here should go a long way towards helping you improve your site’s loading time and, consequently, its SEO. 

What is WordPress Site Speed Optimization?

The importance of site speed optimization on SEO and conversions cannot be stressed enough. If your website takes too long to load, most users will simply click away from it. This can cost you a lot of business opportunities and potential rankings on Google because slow-loading websites are usually not considered mobile-friendly by search engines.

Here’s how you can use Google PageSpeed Insights to check how fast your site loads:

  • Go to the following link:
  • Under the “Speed Score” column, select a score greater than 80% (80–99%) for better results

Reduce the Number of HTTP Requests

  • Reduce the Number of HTTP Requests

The first thing you should do is reduce the number of plugins you use. This can be done by combining files, lazy loading, and using a CDN. In general, it’s best practice to only use one plugin per function (for example, don’t install two SEO plugins). You can also manually combine or minify CSS and JavaScript files in WordPress by installing a plugin like Autoptimize or WP Super Cache. By combining CSS and JavaScript files into one file, you reduce HTTP requests as well as save bandwidth for users with slower connections.

  • Lazy Loading Image Dimensions

By default, WordPress does not load images until they are scrolled into view—this is called lazy loading. It saves on page load time because users won’t have to download these images unless they actually see them on their screen during standard browsing patterns before scrolling down past them (as opposed to having everything already loaded when they arrive at your site).

Reduce the Size of Images

Images are an essential part of every website. They help convey meaning and provide an aesthetic but slow downloading time because they’re often large in size. To speed up your WordPress site, you should compress images by using a plugin or optimizing them through a photo-editing program before uploading them to your site. If you have the means to use a CDN (content delivery network), this is also highly recommended as it will decrease bandwidth usage and load times for your visitors.

Use TinyPNG for free to reduce image file sizes by up to 65%. For example, saving an image as 80% quality results in a typically 10% smaller file than its original size! This option works well if you don’t want to spend hours working on each individual photo—just resize ’em all at once from within the TinyPNG dashboard!

Use a WordPress Caching Plugin

In order to speed up your WordPress website, it’s best to use a caching plugin. Caching plugins work by storing static files and serving them up when a visitor requests them, rather than generating those pages on-the-fly with each request.

This means that you won’t be bogged down by PHP scripts that can slow down your site and might even be showing errors. You’ll also reduce the number of database queries needed when loading pages.

A popular choice is WP Rocket—it is highly recommended by many developers and experts in web optimization. The free version gives you basic functionality like page caching (a must), image compression, minification of HTML & CSS resources, and browser caching (to speed things up). The paid version has features like auto-minification for CSS & JavaScript files and an easy way to redirect users from HTTP to HTTPS protocol.

Once installed and activated on your site’s dashboard, click on “Advanced Settings” under Caching Options to start configuring this plugin with additional settings such as cache lifetime or maximum size limit per page/post ID.

Enable GZIP Compression

GZIP compression is a technology that compresses files before transferring them to the browser. It can reduce file sizes by 70% or more, which means faster load times for your site and less work for your web host (and, therefore, less money for you).

Enable GZIP Compression

To enable GZIP compression, go to Settings > Performance in the WordPress admin area and select either “Lite” or “Full.” Lite will compress .css files only, while Full will compress everything except images. You can also ensure that Minify Database Calls is enabled if you have time constraints or don’t mind waiting longer than necessary for your pages to load.

Hopefully, after reading this article, you’ll have a better grasp of how to speed up your WordPress site.

What is a Progressive Web App (PWA) and How Can it Benefit my Business?

“What is a Progressive Web App (PWA) and How Can it Benefit my Business?” you ask? A Progressive Web App, or PWA, is a web app that has the functionality of a mobile app. It is an app that you can use, but you don’t need to download it. It is available on the internet and is similar to the website you might have. The main difference between a PWA and a website is that it is more like an app that can be added to your home screen.

What is a Progressive Web App?

Progressive Web Apps are user experiences that can have the reach of the web and are:

  • Reliable: Load quickly even in uncertain network conditions.
  • Fast: Respond quickly to user interactions with silky smooth animations and no glitchy scrolling.
  • Engaging: Feels like a natural app on the device, with an immersive user experience.

This new level of quality allows Progressive Web Apps to really earn a place on the user’s home screen.

Benefits of Progressive Web Apps

As mentioned earlier, PWAs are flexible because they can be installed on any device and operating system. This allows businesses to offer their app to a larger audience. In addition, PWAs do not require regular updates since all changes are made in the cloud and automatically downloaded to the user’s device. As a result, PWAs have a lower development and maintenance cost than traditional apps. This means that the benefits of Progressive Web Apps can drastically improve user engagement over other types of websites.


Since PWAs can be installed on the device’s home screen, they are not restricted to the browser and don’t require an app store. This also allows offline connectivity, push notifications, and background sync features.

Connectivity Independent

  • Offline support: One of the best benefits of PWAs is that they’re designed to allow you to access them without an internet connection. The primary service workers are javascript files that sit between your browser and the network, intercepting requests and serving up their own cached responses if the network isn’t available. That means if you use a PWA to search for something in your Google Drive when you have no internet, the service worker will fetch the results from its cache instead of requiring an active connection.
  • Push notifications: Another great benefit of service workers is that they can send push notifications to users’ devices even when they’re not actively using your PWA. This can be a great way to keep users engaged with your app in-between visits.

Safe and Secure

PWAs are served through HTTPS, which means that any communication between the web application and the server is encrypted. This allows PWAs to have a safe and secure connection with the user, keeping their information safe from malicious attacks. Additionally, PWAs can only access data publicly listed online or stored locally on the user’s device. This means that the app does not have access to your phone’s personal or private data.

Responsive and Adaptive

We’ve talked about the benefits of a PWA, but what is the difference between a responsive and an adaptive website? Responsive web design takes into account device orientation and size. It ensures that each user has an optimal experience no matter what device they use. This means that one site will look different on your desktop, tablet, or smartphone. Adaptive web design takes this one step further by creating completely separate sites for mobile devices. This is important to understand because a PWA can be both responsive and adaptive, but it cannot be considered a PWA if it isn’t responsive.

When you visit [Mozilla’s website]( on your computer, you may notice that there are three sections on the page: “Find out how Mozilla fights for your online privacy”; “Firefox latest news”; and “What we’re talking about.” You may only see two sections on your phone: “Firefox latest news” and “Find out how Mozilla fights for your online privacy.” In this instance, Mozilla’s website is adaptive to screen size to give users the best experience possible depending on what device they are using.

Reliable Performance

Reliable performance is what makes a PWA so impressive. A PWA is always ready to load instantly, whether or not you are connected to the internet. It’s also capable of remembering what you were doing when you last used it, even if it has been a couple of months since your last visit. This means your customer will have an uninterrupted experience and can pick up where he left off every time he returns. If all this sounds too good to be true, it’s time for you to see one in action. The best way to do this is by visiting an e-commerce store that has developed its own PWA, like the video game retailer GameStop, the beauty brand Sephora and the fast-food chain Starbucks.

Compatible with Desktop and Mobile

Thanks to its cross-platform compatibility, Progressive Web Apps are accessible from any device. It runs on the web, not in a browser or native to any specific operating system. While PWAs have many similarities with mobile apps, they are not dependent on the browser as they can be launched outside of a web browser. They utilize a service worker, which is a script that works in the background and elevates the performance of PWAs to be faster than traditional websites. This allows them to work both online and offline.

Launchable from Home Screen

Once you’ve added a PWA to your home screen, it launches like any other app and feels like a native app. No browser chrome gets in the way. PWAs can also be used offline and send push notifications to users.

Why should your business care?

  • It is convenient: PWAs are more convenient than regular mobile sites or native apps because they can be launched from the home screen.
  • It is faster: PWAs are faster than mobile sites because they minimize HTTP requests and take advantage of service workers for network resilience.
  • It is easier to use: No friction is involved in downloading an app. It is easier for people to get on board with using a PWA.

Engagement Opportunities through Push Notifications.

If a customer downloads your app, they become part of an instant messaging ecosystem that lets you send the content directly to the user’s phone. The customer can either opt-in when downloading the app or accessing certain features within it. Just as you can use a blog to generate buzz for your business, you can also use push notifications to draw attention to special events and sales. This user-friendly system allows you to increase engagement and revenues by delivering promotions, content, and event reminders whenever they’re most likely to capture their target audience’s attention. You’ll have an easier time creating effective campaigns because push notifications have higher open rates than emails; however, it’s important not to overuse them or send irrelevant communications like email marketing campaigns.

Installation Indicator (Add to Homescreen)

When you visit the website, you’ll see a message prompting you to install the PWA. This is known as an install indicator. Once the app is installed, users will be able to access it like any other app on their device. They can easily find it and launch it from their home screen or apps folder (depending on what device they’re using).

Start thinking about how a PWA could be beneficial to your business and your customers.

Take a moment to evaluate your business and think about how a PWA could help you reach your goals. Is increasing your customer base one of them? If so, then there are definitely advantages to being able to access your website from anywhere with an internet connection via an app on a smartphone. Remember that by loading the initial page in HTML and allowing for offline access, you can widen the range of customers that have access to your site.

Think about how receptive your customers will be to downloading an app. This is one way PWAs differ from native apps; they don’t have to go through the same review process as other apps to reach their potential customers. Perhaps this makes it easier for you and/or your customers; however, having an app reviewed is essential because safety concerns or regulations within your industry make it better for you to go with a native app rather than a PWA.


In short, progressive web apps are a great way to bring some much-needed vitality into your business’s digital presence. Not only do they stand out among their competitors in terms of performance, but delivering content via this method is cost-effective and easy to maintain because there’s no need for it to go through multiple steps before reaching customers’ devices.

We hope this information is helpful for you to be fully informed about PWAs, its potential upsides, and any downsides. At the end of the day, it is all about what you feel is the best solution for your individual or business goals.

Core Mobile App Development Recognized as One of the Most Reviewed Web Developers in Orlando

Core Mobile App Development is a division of Core Media Concepts, LLC whose team is dedicated to helping businesses grow successfully. For over eight years, we’ve been delivering goal-oriented, high-quality development solutions that help our clients stand out.

As we continue to grow alongside our partners, we’re proud to say that we’ve been recognized on The Manifest’s recent list of the most reviewed web developers in Orlando!

To celebrate this milestone, let’s take a trip down memory lane and look back to where we began:

In 2013
To cater to the quickly changing needs of businesses in the evolving digital age, Core Mobile App Development was formed. Led by the talented and experienced Will M., our president, we would soon become a go-to trusted provider of digital solutions to many clients. Today, we’ve grown to be a group of seasoned, creative professionals that can handle any digital challenge for its partners.

In 2019
SAHEE Project, a health and education nonprofit, partnered with us for web development solutions. During our engagement, the client required us to build a functional website filled with modern integrations and features. Within just a few weeks, we delivered the finished product, and we’re happy to see that the client was impressed with the results.

“They were easily accessible, even on the weekends, and answered all of our questions about website development.”

— Nonye Aghanya, Chief Executive Director, SAHEE Project

In 2022
The Manifest unveils its list of the most reviewed web development companies in Orlando. We’re delighted to be named among the best service providers that value client satisfaction and the overall quality of solutions. Thank you to all our partners for believing in our capabilities since the beginning!

For more information about our work, contact us today, and let us know what services you need.


Core Mobile App Development Reviews Another Amazing Year with Clutch 2021 Review

Let’s face it, mobile applications have revolutionized the way how we live our lives. From work to leisure, these new technologies have become staples. If you are a business or a company owner, creating one for your product or service is a step in the right direction. Companies like Core Mobile App Development are here to help! Founded in 2008, our team has been devoted to developing the best apps for our client’s business.

Today, we wanted to celebrate our amazing year with Clutch. For those that don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals. 

There are plenty of service providers on Clutch and we are happy to be named as among the leaders on their platform. Furthermore, according to their 2021 data, our company was able to record a total of 5 reviews last year. Our average review rating was at a perfect 5.0, and lastly, 5 out of our 5 reviewers mentioned that they are 1000% willing to refer us to their friends, family, and colleague.

It was a slower year for us compared to previous years, but while we lacked on the quantity we made sure to make it usp in quality. This is evident in our strong average review rating and our clients’ willingness to refer us. Our team is committed to improving these numbers without sacrificing the quality of our feedback this coming year.

Are you interested in working with our team? Give us a call! Our team is ready to take on new challenges.